A Pakistani marketing firm decided to exploit the buzzword of the month, “WikiLeaks” for a billboard advertising maxipads with wings.
It reads, “Wikileaks. Butterfly doesn’t.”
“I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks – and that’s what this is,” RG Blue Communications Karachi Art director Munir Bhatti explained.