Lebanon: United We Sandwich?

(Photo via trendhunter.com)

If there’s one thing the people of Lebanon can get behind,  it’s shawarma (and hummus, tabbouleh, fattoush and labneh).

When I first spotted these posters a few weeks ago in Sassine, I was hoping some young activists were experimenting with a culture jamming strategy to draw attention to the absurdity of Lebanese politics.

If we can’t unite around divisive ideologies and formidable leaders, we can at least take a unified stance on a sandwich, right?

But it turns out the posters are actually part of an ad campaign paid for byThe Shawarma Republic fast food chain.

The concept was reportedly “conceived” and executed by Lebanon-based ad agency NINETEEN84. But the idea is clearly a rip-off of the iconic “Hope” poster designed by artist Shepard Fairey for Barack Obama’s 2008 presidential campaign.

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